Boost Your Experience

Client - Lyric Agency / Pharmaceutical

Brief - An Experiential activation at an outdoor festival, promoting and educating around the COVID vaccine.

Concept - “Boost the sound, boost your experience.” Inspired by iconic boom box displays, sound bars take shape to form the entranceway of an enhanced musical experience. Guests are greeted by Boost educators, and can then explore their learning path, leading them to an elevated viewing platform. To gain access to (literal) new levels, games will test guests’ knowledge, and encourage them to make a plan to “Get Boosted” with the COVID-19 vaccine. The journey culminates at a soft rock climbing wall, where guests boost themselves up with facts (written on rocks and the wall), that guide their path. The full experience offers numerous touch points of interaction and education that reinforce a commitment to receive the COVID-19 booster. It can also be explored repeatedly and in multiple directions. And while the viewing platform is the enticement, the fun of the journey is the real reward.    

Creative Direction, Design & Illustration - Jack Dylan
Strategy & Tagline - Dan Scofield