Brand & Identity

Client - Dirtworks Landscape Architecture

Brief - A brand redesign for an established landscape architecture firm, known for projects ranging from luxury urban residences to healing gardens on campuses and hospitals, as well as large-scale environmental restoration on public lands.

Concept - The contemporary typography of the word mark connects the brand to the built environment, while the simple underline, grounds it to the "dirt" of its origin. Colors are inspired from nature, and in a range of tints, create a full pallet of elementals hues; from “Forest” to “Stone”, and “Leaf” to “Water”.

Design Lead - Jack Dylan
Creative Direction - Britt Zuckerman & Alex Heart