“Tie One On”
with Cutty Sark

Client - Lyric Agency for Cutty Sark / Spirits

Brief - An Experiential activation at an outdoor festival, within a strict 3x3’ space.

Concept - Learn knot tying and the history of Cutty Sark at this interactive freestanding display, with a rotating table top inspired by the ships’ wheel, and capped with a mast for product display and a hidden surprise. Printed illustrations with example knots are displayed under plexiglass, in a wooden display case built to feel as historic as its content. Lengths of rope are retractable from the center for guests to try their hand at knot tying, and the turn-table wheel design adds a tactile sense of adventure. Placed outdoors, the tall display acts as a beacon to the tent area, with adjacent whiskey barrels provided for standing tables, and one other hidden benefit; a cool misting spray that spouts from its top when the wheel is engaged. 

Creative Direction, Design & Illustration - Jack Dylan
Strategy - Dan Scofield